National Industry

Media Representatives

Media Representatives businesses. Includes newspaper advertising representatives (i.e.,, independent of media owners), radio advertising representatives (i.e., independent.

Search NAICS codes

Establishments

1,282

Employment

16,907

Avg. Salary

$127,313

SBA Size Standard

What is SBA Size Standard?

The maximum annual revenue a business can have to qualify as a "small business" for federal contracting and SBA loan programs.

$21 million

What's Included

✓Newspaper advertising representatives (i.e.,
✓independent of media owners)
✓Radio advertising representatives (i.e., independent
✓of media owners)
✓Publishers' advertising representatives (i.e.,
✓independent of media owners)
✓Television advertising representatives (i.e.,
✓independent of media owners)

Example Companies

●
Katz Media Group- Media rep
●
Interep- Media representation
●
National CineMedia- Cinema advertising

This Code is NOT For...

NAICS 541840 does not cover the following activities. Use the correct code instead:

✗

Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies

See instead:541830 →

✗

Creating advertising campaigns and placing such advertising in media

See instead:541810 →

FAQ

Frequently Asked Questions

Yes. Most businesses operate under several NAICS codes. Your primary code should reflect your main source of revenue. You can list secondary codes for other business activities when registering with government agencies or applying for contracts.

Choose the NAICS code that represents your largest revenue source as your primary code. You can add secondary codes for other activities. For example, a restaurant that also offers catering would use Full-Service Restaurants as the primary code and Caterers as a secondary code.

NAICS codes do not directly determine your tax obligations. However, certain tax credits, deductions, and industry-specific regulations may reference NAICS codes to determine eligibility. Your actual tax liability depends on your business structure and activities, not your classification code.

No. The NAICS code on your EIN application is for statistical purposes only. You can update it if your business activities change. The IRS uses this information for economic analysis, not for determining your tax treatment.

You can update your NAICS code when filing your next business tax return or by contacting the IRS. For government contracts, update your code in SAM.gov. There is no penalty for changing codes as your business evolves or if you selected the wrong code initially.