Area code 424 is an overlay of 310 and serves the Westside and South Bay areas of Los Angeles County, including cities like Beverly Hills, Santa Monica, Torrance, and Malibu. Introduced in 2006 to relieve demand on the 310 code, 424 covers some of the most affluent and recognizable neighborhoods in Southern California. The region is famous for luxury real estate, beachfront living, entertainment industry ties, and a thriving local economy based on tourism, media, finance, and tech. Companies like Hulu and Snap Inc. operate in Santa Monica, while Beverly Hills remains a global symbol of wealth and celebrity culture. A 424 number offers a modern alternative to 310 with equal credibility. It’s ideal for entrepreneurs, service providers, and consultants who want to maintain prestige while embracing flexibility in one of LA’s most high-profile zones.