OTT services can be accessed directly by consumers through any internet-connected device, including smartphones, tablets, computers, and smart TVs. 

• Streaming Services: One of the most common forms of OTT content is streaming services for movies, TV shows, and music. Popular examples include Netflix, Hulu, Amazon Prime Video, Spotify, and Apple Music.

• No Traditional TV Subscription Required: Unlike conventional cable or satellite services, OTT services do not require users to subscribe to traditional television service. Users typically pay for OTT services directly on a subscription or pay-per-view basis.

• Delivery Over the Internet: OTT content is delivered over the internet, bypassing traditional distribution and broadcasting networks. This allows for greater accessibility and often more personalized content.

• Impact on Traditional Media: The rise of OTT services has significantly impacted traditional media and entertainment industries, prompting shifts in how content is produced, distributed, and monetized.

• Global Reach: OTT platforms can reach a global audience, breaking geographical barriers that traditional broadcasting services often face.

OTT represents a significant shift in media consumption, characterized by direct-to-consumer distribution and the growing preference for internet-based streaming and communication services over traditional broadcasting and communication mediums.