This is in contrast to short codes, which are shorter numbers typically used for mass texting services. 

• Standard Phone Number Format: Long Codes follow the typical phone number format used in a particular country. In the U.S., for instance, a Long Code consists of a 3-digit area code followed by a 7-digit local number.

• Use in Business Communications: Businesses often use Long Codes for two-way communication with customers, such as customer service interactions, appointment reminders, and one-on-one messaging.

• SMS and MMS Capabilities: Long Codes are capable of sending and receiving SMS (Short Message Service) and MMS (Multimedia Messaging Service) messages, making them versatile tools for various types of communication.

• Local Presence: Having a Long Code allows businesses to maintain a local presence. Customers may be more likely to respond to a local number that appears more personalized and less commercial.

Long Codes offer businesses a cost-effective and flexible means of communicating with customers, providing a balance between personalization and functionality.