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10DLC stands for 10 Digit Long Code. 

It's a term used in the telecommunications and mobile marketing industries, particularly in the United States, to refer to a new system for business messaging over standard phone numbers. 

This system was developed to accommodate the growing need for businesses to send SMS messages to customers while maintaining compliance with regulations and improving message deliverability.

  • Standard Phone Numbers: 10DLC uses standard 10-digit phone numbers, similar to traditional mobile and landline numbers. This makes it more recognizable and trustworthy for recipients compared to short codes or alphanumeric sender IDs.

  • Designed for Business Messaging: The 10DLC system is specifically tailored for business use, especially for A2P (Application-to-Person) messaging. This includes use cases like customer service notifications, marketing messages, appointment reminders, and more.

  • Regulatory Compliance: 10DLC addresses regulatory and carrier compliance requirements. It provides businesses with a sanctioned way to send high-volume SMS messages without the risk of being blocked or labeled as spam, which is a common problem with shared short codes.

  • Improved Deliverability and Throughput: Compared to shared short codes or other messaging systems, 10DLC offers better message deliverability. Carriers are more likely to trust and deliver messages from registered 10DLC numbers, reducing the risk of messages being filtered as spam.

  • Carrier Registration: Businesses using 10DLC are required to register with mobile carriers. This registration process involves providing information about the business and its messaging use cases, which helps carriers manage and monitor A2P traffic.

  • Cost-Effectiveness: While short codes are expensive and take time to set up, 10DLC offers a more cost-effective solution for businesses looking to engage with their customers via SMS.

  • Carrier Fees: Mobile carriers may impose fees for messages sent using 10DLC. These fees can vary based on the carrier and the volume of messages sent.

  • Campaign Registration: Businesses typically need to register their messaging campaigns for 10DLC. This includes details about the type of messages being sent, the intended recipients, and the frequency of messaging.

The introduction of 10DLC has been significant for businesses relying on SMS for communication with customers, as it provides a reliable, compliant, and efficient way to engage with large audiences via text messaging.

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