Area code 769 is an overlay of 601 and serves central and southern Mississippi, including the capital city of Jackson and surrounding areas such as Hattiesburg, Meridian, and Natchez. Introduced in 2005 due to number exhaustion, 769 represents a region with deep historical roots, a strong cultural identity, and a growing economic footprint. Jackson, as the state capital, is a hub for government, education, and healthcare, home to major institutions like the University of Mississippi Medical Center and Jackson State University. The region also benefits from a strong manufacturing base and distribution network, thanks to its central location and transportation access. Despite economic challenges, cities like Hattiesburg have emerged as centers for higher education and regional commerce. The area also boasts rich blues and civil rights heritage, numerous state parks, and Southern hospitality that draws both residents and visitors. A 769 number is ideal for those seeking regional credibility in a historically rich and strategically located part of the South.